At Sellgorithm, we believe that world-class training should be accessible to every business and individual—regardless of size, budget, or background. Founded by industry veterans Darren Goodwin and Jodi Belfit, Sellgorithm was born from a simple truth: too many frontline staff and emerging professionals are left without the support, coaching, or structure they need to succeed.

Small and medium-sized enterprises often lack a Learning & Development department, leaving teams to operate without structured sales or customer training. That’s where we come in. Sellgorithm equips frontline workers, emerging leaders, and first-time jobseekers with the tools, knowledge, and confidence to perform at their best.

Our programs combine engaging, easy-to-follow online video training with real-time support from AI-powered Virtual Coaches. These avatars reinforce the learning, provide personalised guidance, and simulate realistic customer and workplace scenarios—ensuring every lesson is understood, retained, and applied with confidence.

Through our training offerings— Career Kickstarters, Sellgorithm - Frontline, and the soon-to-launch Sales and Leaders programs—we blend proven techniques with modern technology. The result? A virtual coach available any time of day, offering practical, on-demand support that’s relevant, responsive, and grounded in real-world experience.

Our mission is clear: help individuals thrive in their roles, improve customer experiences, and boost business performance across the board. Whether you’re a teen stepping into your first interview or a business owner investing in your team, Sellgorithm delivers cost-effective, results-driven training that works.

Built on decades of experience in sales, leadership, and training, Sellgorithm stands for growth, excellence, and opportunity. We’re here to help people step up, stand out, and shine.